Internet Marketing Communication. Compared traditional marketing communication, the Internet marketing makes it easier for buyers to compare two items side-by-side (online-business-journey. com). Internet marketing allows businesses as well as the customers to co create a highly effective network worldwide, and dramatically increase the client trafficking.
It's used to help drive traffic, leads, and sales for the business.
An integrated marketing communications strategy is how a business or company ensures the methods used in a marketing campaign are clearly defined, consistent, and moving in the same direction.
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Integrated Marketing Communication or IMC is a marketing strategy that aligns and interconnects the various platforms and communication channels to create a singular branding message. With Internet marketing, you use a combination of online strategies to help you build better relationships with your audience and attract more interested leads. These tools of communication are collectively called as Marketing Communication Mix.
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